Insane
All You Can Eat

Where innovation meets tradition

Gen Korean BBQ is one of the nation’s leading Asian casual dining concepts, known for redefining the Korean barbecue experience in the United States. Founded in 2011 in Los Angeles by two Korean immigrants, the brand has rapidly expanded to more than 50 company-owned locations across the country. At Gen, guests become their own chefs, grilling their selections on built-in tabletop grills that create an engaging, social, and highly interactive dining experience.

Restaurant chef
Restaurant chef
Restaurant chef

The expansive menu highlights both traditional Korean dishes and Korean-American favorites, featuring premium meats, poultry, seafood, and fresh vegetables. Paired with Gen’s modern décor and energetic ambiance, the experience resonates with a wide and diverse audience. Gen Korean BBQ continues to distinguish itself as a vibrant destination where great food and memorable moments come together.

Have any questions?

From dining details to event bookings, here’s everything you need to know to plan your visit or host with us.

How does Korean BBQ work?

Korean BBQ is a dining style where you cook your own meats on a grill built into the table. It's served with lots of banchan (side dishes). The experience is interactive, shareable, and centered around grilling and customizing each bite.

How does All-you-can-eat work?

All-you-can-eat (AYCE) dining lets you order unlimited rounds of food within a 2 hour time limit. You choose items in batches, and the staff brings them to your table. There is a fee for leftovers, so you’re encouraged to order only what you can eat and carry out boxes are not permitted.

Do all guests at the table need to choose the same menu tier?

Yes, all guests at the table must order from the same menu tier.

Do you offer pricing for kids?

Children 4 and under eat free, and children ages 5–10 eat for half price.

Do you take reservations?

We take reservations for parties of 10 or more. Please contact your nearest Gen for reservation inquiries.

Do you offer vegetarian or vegan options?

We have vegetables available for grilling as well as ramen, japchae noodles, rice sticks, fried rice, Doenjang Soup (fermented soy bean paste soup with a unique vegetable blend) and Soondooboo Soup (spicy soft tofu soup with vegetables).