GEN Loyalty Program Terms of Service

Effective date: November 10, 2026
Version: 2026-11-v1

These Program Terms of Service (“Terms”) govern your use of the GEN Loyalty mobile application (the “App”) and the GEN Loyalty rewards program (the “Program”), operated by GEN Arizona GC, LLC, doing business as GEN Korean BBQ (“GEN,” “we,” “us,” or “our”).

By creating an account, signing in, or using the App or Program, you agree to these Terms and to our Privacy Policy (https://genkoreanbbq.com/privacy-policy) and SMS Terms (https://genkoreanbbq.com/sms-terms). If you don’t agree, please don’t use the App or Program.

These Terms are the Program rules for the App and are available at https://genkoreanbbq.com/loyalty-terms. They supplement, and for the App and Program they control over, the website Terms of Use at https://genkoreanbbq.com/terms to the extent of any conflict about membership, GPoints, or paid tiers.

1. Eligibility

You must be at least 18 years old to create a Program account or receive marketing messages. At sign-up, you must confirm that you are 18 or older. This is a self-attestation; we do not require an ID check. Any references to alcoholic beverages or alcohol-related rewards are intended only for guests of legal drinking age (21+), and redemption is subject to applicable law and restaurant policy.

The Program is limited to individuals in the United States and is void where prohibited.

2. Accounts

Membership in the Free tier is free. You may have only one account per person. You must provide accurate information and keep it current. The account is personal to you and may not be shared, sold, or transferred.

You sign in with your mobile phone number and a one-time code. You are responsible for activity on your account. If you change or deactivate your number, update it in the App or contact us so your account stays associated with a number you control.

We may refuse, suspend, or close an account that uses false information, duplicates another member, or violates these Terms.

3. How you earn GPoints

The base earn rate is 1 GPoint per $1 of eligible spend, multiplied by your tier’s earn rate (Free, Black, and Platinum are 1x; Diamond is 2x). Points are rounded to the nearest whole GPoint, and amounts ending in .50 round up. For example, $42.80 of eligible spend at 1x is 43 GPoints; $2.50 at 1x is 3 GPoints.

Eligible spend is the food subtotal after discounts, and does not include tax, tip, or shipping. For dine-in claims, we also exclude surcharge and service fees when we can identify them on the Revel order. Buying a gift card — whether in a restaurant, on The GEN Shop, or on genkoreanbbq.com — does not earn GPoints. Paying for eligible food with a gift card still earns GPoints on the eligible food spend.

Dine-in (receipt claim)

You earn points by scanning or typing the order number on a qualifying dine-in receipt and selecting the restaurant. We match that claim to a paid/closed order in our Revel point-of-sale system. A receipt must be claimed within 7 days of the visit (the order date).

Each qualifying order can be claimed only once. You cannot also receive automatic The GEN Shop points for the same order.

The GEN Shop (automatic phone or member match)

Paid orders at The GEN Shop (thegenshop.com) — including To-Go pickup and shipped Shop orders — may earn points automatically when the order is reported to us as paid. We match the order to your account by a member identifier on the order, if present, or by a unique match of the checkout phone number to one active member.

If the checkout phone number does not uniquely match an active account, the order will not earn points automatically. We do not offer a separate “claim by order number” path for Shop orders.

Refunds and cancellations of a matched order may reverse some or all of the GPoints awarded for the refunded food amount, using the same nearest-point rounding. If your balance is too low to cover the reversal, the unpaid amount may be recorded as a points debt and collected from later earnings.

What does not earn (or does not reset expiry)

Birthday bonuses, staff point adjustments, and perk grants (such as a welcome offer or free boba grant) are not spend-based earnings. They do not reset the points-expiry clock described in Section 8.

4. Membership tiers and paid subscriptions

The Program has four tiers. Prices below are the current App and Payarc prices.

Annual pricing is 10 × the monthly price (two months free). Prices may change as described in Section 11. The App will show the price in effect at checkout.

Paid tiers are subscriptions billed through Payarc. They auto-renew at the end of each monthly or yearly period unless you cancel. If you cancel from the App, you generally keep the paid tier until the end of the current paid period, then return to Free. We do not remove GPoints solely because a subscription ends. If a renewal payment fails, your paid tier may remain in place for a 7-day grace period while we ask you to update your card; after that you are moved to Free, and your GPoints are not removed.

Changing plans may start a new Payarc subscription and stop the previous one. Any proration is applied as shown at checkout.

Account deletion is different from canceling a renewal. If you delete your account while a paid subscription is active, we cancel the Payarc subscription immediately, with no refund, and remaining GPoints are forfeited.

5. Welcome offers, birthday bonuses, and perks

Welcome offer. New members receive a first-purchase offer based on their tier, valid for 7 days after joining, in restaurant and on To-Go. In a restaurant, you redeem it with a short-lived code (see Section 6). On To-Go, it may be applied automatically at checkout. The Free-tier $5-off welcome offer requires a $10 minimum subtotal. Black, Platinum, and Diamond percent-off welcome offers have no minimum spend. Welcome offers may be combined with other offers as described in Section 6.

Birthday bonus. Once per year, on your birthday, we may add the GPoint bonus for your then-current tier. This bonus does not reset the points-expiry clock.

Free boba and other grants. Paid-tier boba perks are granted on the cadence in Section 4 and expire as stated there. Unused expired perks are not extended.

Participation and redemption at each restaurant may vary and are subject to availability.

6. Rewards catalog and redemption

You may redeem GPoints for rewards then listed in the App. The current catalog (which we may change) is:

• Soft drink — 75 GPoints
• Macaroon / Melon dessert — 100
• Ramyun Ramen (3 toppings) — 200
• Choice of Jerky — 225
• $2.50 soju bottle (any flavor) — 250
• Premium upgrade — 350
• $20 off next visit — 400
• Regular dinner — 1,000
• Premium dinner — 1,200

Welcome offers and free-boba perks are separate from this list.

Item rewards are redeemed in the restaurant. When you redeem, the App issues a code that is valid for 5 minutes. If the code expires unused, the GPoints (or grant) are not returned. Show the code to staff when you pay. Alcohol-related rewards are available only to guests of legal drinking age and as permitted by the restaurant.

Combining rewards. Rewards may be combined with other offers. You may use one reward of each type on a visit — for example, one welcome offer, one points reward from the catalog, and one free-boba perk. You may not use two rewards of the same type on the same visit. A reward has no cash value. A reward cannot reduce an order below $0, and there is no cash back or credit for unused value.

7. No cash value; limits

GPoints, rewards, offers, and perks have no cash value, are not your property, are not transferable, and cannot be sold, bartered, or combined across accounts. They cannot be redeemed for cash, and unused reward value is not paid out as cash back or store credit. A reward or offer cannot reduce an order total below $0. The Program is not a credit, stored-value, or bank product.

8. GPoints expiry

Your full GPoint balance expires after 12 months with no qualifying visit. A qualifying visit is:

• a dine-in receipt claim that awards points,
• a The GEN Shop order (To-Go or shipped) that awards points, or
• a reward redemption (including redemption of a granted perk, even at zero points).

Birthday bonuses, staff adjustments, imports, and perk grants do not reset this clock.

We send one push reminder 30 days before expiry when your balance is above zero, if you have notification permission. When the balance expires, those GPoints are removed and cannot be restored.

For accounts imported from our prior vendor, the 12-month clock starts on the import date.

9. Fraud, lockouts, clawbacks, flags, and adjustments

You agree not to submit false claims, use another person’s account or receipts, exploit errors, or otherwise abuse the Program.

Claim lockouts. If you have 5 consecutive missed order lookups (for example, an order number we cannot match) within a 30-minute window, claims may be locked for 30 minutes.

Daily claim limit. You may claim up to 3 receipts per calendar day, measured in Pacific time. Further claim attempts that day are declined.

Clawbacks. If a dine-in order is refunded or voided, or a The GEN Shop order is refunded or cancelled, we may reverse some or all related GPoints. If your balance is insufficient, we may record a points debt.

Flags and review. We may automatically flag unusual activity for staff review, including (as currently configured) a claim or Shop order with eligible spend over $300, or a manual claim above 100 GPoints. Staff may reject a flag or adjust your balance.

Adjustments and closure. We may correct errors, adjust GPoints, suspend earning or redemption, or close an account involved in fraud, abuse, or violations of these Terms, to the extent permitted by law.

10. Account deletion

You may delete your account in the App (Account → Privacy & Security → Delete Account) after phone verification. Deletion:

• cancels an active paid Payarc subscription immediately, with no refund;
• zeros remaining GPoints, with no cash payout; and
• clears profile fields (name, email, phone, date of birth) and marks the account deleted.

Some records are retained as described in the Privacy Policy at https://genkoreanbbq.com/privacy-policy. You cannot use the same closed account to keep a membership or points.

11. Changes and termination

We may modify, suspend, or end the Program, the App, any tier, price, reward, or these Terms at any time, to the extent permitted by law. We will post an updated version in the App with a new effective date and version string. If a change is material, we will provide notice required by law. Continued use after the change means you accept the revised Terms, except where the law requires otherwise.

If we end the Program, unused GPoints and offers have no cash value unless the law requires a different result.

12. Acceptable use

You agree not to use the App or Program unlawfully or fraudulently; submit false information or sign up on behalf of others without their permission; interfere with the App’s security or operation; scrape, harvest, or reverse-engineer the App; or upload malicious code.

13. Intellectual property

The App, Program, and their content, including the GEN name, logos, photographs, text, and design, are owned by or licensed to GEN and protected by trademark, copyright, and other laws. We grant you a limited, revocable, non-transferable license to use the App for personal, non-commercial participation in the Program. No other license is granted.

14. Third-party services

The App may open or rely on third-party services, including The GEN Shop / Shopify, maps, payment (Payarc), and push or SMS providers. Those services have their own terms and privacy policies. We are not responsible for their content or practices except for how we use the information they send us, as described in our Privacy Policy at https://genkoreanbbq.com/privacy-policy.

15. Disclaimers

THE APP AND PROGRAM ARE PROVIDED “AS IS” AND “AS AVAILABLE,” WITHOUT WARRANTIES OF ANY KIND, EXPRESS OR IMPLIED, INCLUDING MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT, TO THE FULLEST EXTENT PERMITTED BY LAW. We do not guarantee that the App will be uninterrupted or error-free, that every receipt or Shop order will be matched, or that location, menu, or points information is always current.

16. Limitation of liability

TO THE FULLEST EXTENT PERMITTED BY LAW, GEN AND ITS AFFILIATES, OFFICERS, EMPLOYEES, AND AGENTS WILL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES ARISING FROM YOUR USE OF THE APP OR PROGRAM. OUR TOTAL LIABILITY FOR ANY CLAIM RELATING TO THE APP OR PROGRAM WILL NOT EXCEED THE GREATER OF ONE HUNDRED U.S. DOLLARS ($100) OR THE AMOUNT YOU PAID US FOR A PROGRAM MEMBERSHIP IN THE TWELVE MONTHS BEFORE THE CLAIM. Some states don’t allow these limitations, so they may not apply to you.

17. Indemnification

You agree to indemnify and hold GEN harmless from any claims, losses, and expenses, including reasonable attorneys’ fees, arising from your violation of these Terms or misuse of the App or Program.

18. Dispute resolution and governing law

These Terms are governed by the laws of the State of California, without regard to conflict-of-law rules, except where the consumer-protection laws of your state of residence require otherwise. Any dispute will be resolved in the state or federal courts located in Los Angeles County, California, unless we and you agree to resolve it in small-claims court, which is always available for qualifying claims.

19. Contact

GEN Arizona GC, LLC, doing business as GEN Korean BBQ
11480 South St. Ste. 205
Cerritos, CA 90703
GENK@mzgroup.us
(562) 356-9929